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Meet our senior experts

Signal’s 95-strong team is led by expert consultants, specialising in insight, design and technology for better CX.  We combine these skills with our significant experience in the regulated and social sectors to transform customer experience management.

Barney Hosey

Barney Hosey

Chief Executive Officer

Barney’s role is to help Signal innovate, adapt, and grow. With 25 years in strategic communications management, he specialises in helping complex organisations change through mobilising people and making simple technology choices.

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Sarah Pickering

Sarah Pickering

Chief Operating Officer

With 20 years commercial and operational experience, Sarah’s role is to maintain excellence in delivery, and ensure Signal grows sustainably around the strategic needs of the sectors we work in.

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Emily Gore

Emily Gore

Chief Client Officer

Emily’s role is to connect our clients’ strategic problems with Signal’s advisory, implementation, and managed services.

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Mark Elford

Mark Elford

Chief Technology Officer

A highly skilled scaled-agile practitioner, Mark’s been leading enterprise transformations for 20 years. He splits this time between advising on change and technology choices and overseeing the development of Signal’s hosted managed service platform the CX HUB.

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Adrian Walford

Adrian Walford

Global Sales and Marketing Director

Adrian heads up the Sales & Marketing Team, connecting more brands with Signal’s blend of consultancy, shared implementation, and managed services.

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Kevin Mills

Kevin Mills

Practice Lead - Regulated Practice

With 25 years’ experience managing all parts of the customer lifecycle, Kevin specialises in the digitisation of legacy processes in financial services. He leads the development of Signal’s Regulated Practice.

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Mark Collins

Mark Collins

Practice Lead - Social Practice

Mark has over 20 years’ experience helping charities to deliver a better supporter experience. He leads the development of Signal’s Social Practice.

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Rob Kingsbury

Rob Kingsbury

Change & Implementation Partner

With 15 years’ experience working with data, change and IT teams, Rob leads the design and technical implementation of new communications management solutions – helping clients accelerate digitisation and self-serve adoption.

 
Eddie Sheppard

Eddie Sheppard

Operations Director - CXM

With 15 years’ experience managing communications change, Eddie leads Signal’s CXM operations. Overseeing the team that supports shared implementation, and the delivery of business-critical managed services. 

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Karen Scrimgeour

Karen Scrimgeour

Communications Consultant

With 20 years’ experience working with financial services, Karen specialises in the digitisation and modernisation of regulatory communications.

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Nicola McMurray

Nicola McMurray

Programme Manager

Nicola leads Signal’s squad of change project managers, helping clients navigate complex and technology change.

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Jenny Hill

Jenny Hill

Communications Consultant

Jenny specialises in applying behavioural science to regulated communications. At Signal she focusses on developing communications strategy, principles & toolkits to enable large organisations to adopt communications best practice across all their teams.

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TEAM

Supported by experts, group-wide

Our wider Signal team of consultants, business analysts, CX planners, architects, designers, developers and deployment experts have the experience and energy needed to make the shift to customer experience management.

As part of DTAG, we form a group of 260+ experts that offers the insight, consulting and customer experience partner ambitious brands need to thrive in today’s technology-driven environment.